Good Dog

Good Dog is a startup that connects aspiring dog owners with responsible breeders, shelters, and rescues. Our social strategy revolved around an overarching goal to foster an online community of dog lovers. It was important to establish Good Dog as an informative and educational resource, while staying free of judgement and maintaining an entertaining and friendly brand voice. Together, my team grew our social channels into places where cute puppy photos harmonized with tips from expert veterinarians, trending memes brushed shoulders with researched deep-dives into obscure breeds, and new dog owners and their pets became the stars of the show.

Organic Social

Instagram Grid

So you and your dog woke up to an orange sky and air quality alerts... now what? Don't panic— there are plenty of things you can do to make sure you and your pup stay safe during this chaos. The most important? Stay inside. Poor air quality can impa
In a nail-biting bracket to determine the cutest puppy breed, the Good Dog community crowned the Old English Sheepdog champion — and rightfully so! The combination of their shaggy coats and gentle dispositions makes them almost too cute. It's no won
At least I get to watch the succession finale with a dog on my lap for emotional support 😭
The many coats and colors of the infamous and adored Dachshund, aka the "wiener dog" 🌭 Known best for their big personalities and tiny legs, the beloved Dachshund breed appears in a number of different coats, colors, and patterns. Smooth-haired, lo
The unique appearance and cleverness of the beloved Australian Shepherd make them a popular choice among dog lovers. According to the AKC, they've consistently ranked in the top 12 most popular dog breeds in the United States over the past few years.
What does it mean to bring home a Good Dog puppy? Finding the puppy that's meant for you shouldn't be stressful — that's why Good Dog is working hard to change what it means to find a dog online. Our standards and screening practices ensure the proc
On the 12th day of Christmas, Good Dog gives you 12 responsible breeders, elated new owners, and adorable puppies who found their forever families through Good Dog this year! Some were first-time dog owners, others were lifelong fans of their breed,
Meet the Xoloitzcuintli (pronounced "show-low-itz-QUEENT-ly"), the curious, hairless breed that has served as a loyal companion, fierce guardian, and mystical healer since the dawn of humanity in the Americas. Although the Xolo’s history stretches a
🗣 Rare breed to know 🗣 Meet the Kooiker Special thanks to Good Dog puppy @levi_the_kooiker for being a great representative of this lesser-known breed 💙
Meet the unsung heroes of the dog-adoption process: Flight nannies. When your dog is born somewhere too far to drive, flight nannies step in and help get your puppy to you comfortably and safely. Here's professional flight nanny @flyingwithkena bring
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If puppyhood is testing your patience, know that you're not alone when it comes to navigating the new puppy blues. Adjusting to life with a new dog can be a lot to manage, and the tides change as you navigate setbacks and new challenges in your puppy

Original Series Spotlight: Rare Breed Breakdown

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Organic Social: Vertical Video

My heart is a puddle 🥺 #shaketrick #dogshake #dogtrick #wholesomedogcontent
RIP Gumby you were a real one 😤
The Viral Dog Challenge You Have To Try
In this case, the wait was worth it
Come with us to the 2023 Westminster Dog Show 🥂 We had so much fun cheering on all of the dogs (a few of which came from breeders in our very own Good Dog community!). We were so happy to witness history and see the PBGV Buddy Holly cinch the top s
I know it’ll be worth the wait 💙

Organic Social: Instagram Stories

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